PrimeScents by Equal Strategy
Commercial Scenting for Singapore’s Grade A Buildings
Fine fragrance, engineered for your building and fully managed. A Grade A building should smell like a Grade A building.
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The market problem
Most prime lobbies are scented badly
In a typical prime lobby, the set-up is one floor-standing diffuser in the corner of a 1,000 to 8,000 sq ft lobby, filled with a catalogue fragrance. It is too strong beside the unit, faint on the far side, and smells functional rather than premium.
What visitors experience
An uneven scent, and a fragrance they recognise from malls, gyms, mid-range hotels or washrooms. The building is placed in a lower tier, undercutting the premium it is priced on. See the cost of the wrong scent.
The PrimeScents answer
Even, zoned coverage engineered to the lobby’s floor area, ceiling height and airflow.
A signature fine fragrance created for your building alone.
A fully managed service. A client never touches a diffuser.
Why PrimeScents
Fine fragrance, engineered and fully managed
Three things no catalogue ambient scenting supplier can offer a premium building.
A scent that belongs to you
Every client has its own signature scent, created with DROM. Since 2006, no two Equal Strategy clients have ever shared a scent.
Even coverage, by design
Standalone and HVAC-integrated diffusion specified by zone and air volume, so the scent is the same wherever a visitor stands.
Nothing for your team to do
Equal Strategy’s technicians install, refill, calibrate and service every diffuser. A client never touches a diffuser.
Our services
Scenting for every part of the building
Programmes combine services to suit each building.
Lobby scenting
An arrival that reads as Grade A, from drop-off to lift lobby.
HVAC and ACMV systems
Fragrance through your air system, invisible and even.
Office scenting
A signature scent for reception, client floors and workspaces.
Portfolio scenting
One signature and one standard across every asset.
Heritage
We keep clients the way you want to keep tenants
Signature scents unchanged since 2007
2007
“Bank of Singapore and DBS have kept the same signature scent since 2007, because it has become part of their identity and the service is fully managed.”
Long-tenure clients
Equal Strategy
Asset value
Scent ends in the value of the asset
A premium arrival supports viewings, satisfaction and renewals. Those protect NOI, and NOI divided by the cap rate is capital value.
Explore the asset value guide2007
Signature scent unchanged since
1998
Equal Strategy founded
2007
DROM partnership since
0
Scents shared between clients
100%
Programmes fully managed