Why PrimeScents
A scent that signals your tier
A signature fine fragrance, never a catalogue scent shared with malls, gyms or washrooms.
Engineered coverage
Specified by zone, air volume and airflow so the experience is even throughout.
Fully managed by Equal Strategy
We install, refill, calibrate and service everything. A client never touches a diffuser.
A Grade A building should smell like a Grade A building
Grade A buildings compete on specification, location and experience. Owners and managing agents invest in stone, glass, art and lighting to make the arrival feel premium. Yet many lobbies are scented with a single corner diffuser and a catalogue fragrance that visitors recognise from malls, gyms and hotels.
PrimeScents gives Grade A buildings even, engineered coverage across the lobby, drop-off and lift lobbies, and a signature fine fragrance, so the building smells like the asset it is. For the occupier’s own floors, see office scenting. Singapore’s Grade A stock is concentrated in the CBD, Marina Bay and the city fringe, where owners compete closely for the same occupiers. Explore our commercial scenting in Singapore.
Experience, leasing and value
A consistent premium arrival supports viewings, tenant satisfaction and renewals, which protect net operating income and capital value. How scent connects to asset value. A scent that fits the building supports its premium; one that does not works against it. See the cost of the wrong scent. We plan corporate building scenting zone by zone, so commercial property scenting covers the whole arrival journey, not one corner.
What PrimeScents brings to Grade A buildings
Scent that reinforces the building’s grade at every touchpoint.
A signature scent that reads as Grade A
Even coverage across lobby, drop-off and lifts
HVAC and ACMV integration with no visible equipment
No workload for the managing agent
How we work with Grade A buildings
We work with owners, managing agents and facilities teams.
Lobby scent tier audit
We assess what the building smells like today and what tier that scent signals.
Specification and signature scent
We design coverage for each zone and create the building’s signature scent.
Managed programme
We install and run the programme, with scheduled service and reviews.
Frequently asked questions
1. Why does scent matter in a Grade A building?
Visitors form an impression before they see the floor plate. A scent that matches the building supports that impression; a basic one undermines it.
2. Can you work within our managing agent’s processes?
Yes. We coordinate access, works and service schedules with the managing agent and facilities team.
3. Do you integrate with the building’s ACMV?
Yes, where suitable. HVAC and ACMV scent systems deliver fragrance through the air system.
4. Who manages the diffusers?
Equal Strategy’s technicians handle every refill, adjustment and repair. A client never touches a diffuser.
5. Will our building share a scent with anyone else?
No. Every client has its own signature scent. Since 2006, no two Equal Strategy clients have ever shared a scent.
6. Are the fragrances safe for occupied spaces?
All PrimeScents fragrances are made to IFRA standards and are alcohol-free, with intensity calibrated for all-day occupation. California-compliant formulations are available on request.
Get started
Make your lobby read as Grade A
Request a lobby scent tier audit and site assessment for your building.