Published work
Standard Chartered
HVAC and fan coil integration across three brand floors.
Hilton DoubleTree Surabaya
A signature scent across lobby, reception and lifts.
Long-tenure clients
Bank of Singapore and DBS have kept the same signature scent since 2007.
Scenting large commercial spaces since 2006
PrimeScents is the corporate real estate scenting service of Equal Strategy, which has scented large commercial spaces for leading brands since 2006.
Bank of Singapore and DBS have kept the same signature scent since 2007. We keep clients the way you want to keep tenants: by delivering a consistently premium experience, year after year. Read more about PrimeScents and why owners choose us.
No two clients have ever shared a scent
Every client has its own signature scent. Since 2006, no two Equal Strategy clients have used the same scent, so each building’s scent belongs to it alone.
What long-term clients value
Why clients keep their scent for years.
A signature scent that becomes part of their identity
A service they never have to manage
Consistency across sites and years
One accountable partner
Our heritage
Three milestones behind PrimeScents.
1998
Equal Strategy founded in Singapore as a sensory branding consultancy.
2006
Equal Strategy begins scenting commercial spaces. In 2007 it partners with DROM, the fine fragrance house.
Today
PrimeScents brings that experience to Singapore’s corporate real estate.
Frequently asked questions
1. Which sectors do you work in?
Financial services, corporate headquarters, Grade A buildings, professional services and hospitality. See sectors.
2. Can we visit a scented building?
Ask us during your site assessment.
3. Why do clients stay so long?
Because the scent becomes part of their identity and the service is fully managed.
4. Do you publish client results?
We publish client work only with permission and never attribute a financial uplift to scent without a named client case.
5. Who creates the scents?
Equal Strategy with DROM, our fine fragrance partner since 2007.
6. How do we start?
Request a site assessment.
Get started
Join clients who have kept their scent since 2007
Request a site assessment for your building.