The programme
What every programme includes
Fine fragrance, never air care
Every building has its own signature scent, created with DROM.
Engineered for the space
Coverage specified by zone, air volume and airflow.
Fully managed by Equal Strategy
A client never touches a diffuser.
A fully managed programme, from assessment to service
PrimeScents is a fully managed scenting programme on a service agreement. We design it, install it, run it and maintain it. Your building’s team does nothing: every diffuser is installed, refilled, adjusted and serviced by Equal Strategy’s technicians, and a client never touches a diffuser.
Every programme follows six stages: site assessment, scent selection, engineering and specification, installation and commissioning, managed service, and reporting and review.
Start with a lobby scent tier audit
Most programmes begin with an audit of what the building smells like today, what that scent is associated with, and what tier it signals to tenants and visitors. It gives owners a clear starting point before any proposal. About the lobby scent tier audit. Scent system maintenance is part of every programme: fragrance replenishment, calibration and servicing on schedule.
Our service commitments
What every PrimeScents client can rely on. Read what a scenting service agreement should include.
A client never touches a diffuser: every refill, adjustment and repair is ours
Faulty equipment replaced at no extra charge
All fragrances made to IFRA standards and alcohol-free, with California-compliant options
One named account contact
The six stages
Site assessment, scent selection and engineering come first; the last three stages are shown here.
Installation and commissioning
Installed and tested by our technicians, scheduled around building operations.
Managed service
Scheduled refills (quarterly as standard), servicing and intensity calibration.
Reporting and review
Service records for every visit and periodic reviews with you.
Frequently asked questions
1. What happens at a site assessment?
We walk the building, map zones, air volumes and the ACMV layout, note footfall, and record what the building smells like today.
2. How is the scent chosen?
Every programme has a bespoke signature scent created by Equal Strategy with DROM for your building alone.
3. How often are diffusers refilled?
Quarterly as standard, with the schedule set to your building’s use.
4. What if a diffuser fails?
We repair or replace it. Faulty equipment is replaced at no extra charge.
5. Do our staff need training?
No. A client never touches a diffuser.
6. How is pricing set?
Programmes are quoted after a site assessment. See our programmes and investment.
Get started
Begin with a site assessment
We will assess your building, audit its current scent and recommend a programme.