Key points
Investors buy income
REIT valuations rest on NOI and the cap rates investors apply.
Quality supports the story
Asset quality and occupier experience are part of how managers present a portfolio.
Consistency at scale
One standard across a portfolio is easier to explain and manage.
How scent fits a REIT’s asset story
REIT managers report to unitholders on occupancy, rental reversions, NOI and asset enhancement. Each of these depends in part on how attractive the portfolio’s buildings are to occupiers.
A portfolio scenting programme gives managers a consistent, premium arrival experience across assets, delivered by one partner to one standard, with reporting that fits portfolio management.
The value arithmetic
Capital value is NOI divided by the market cap rate. Illustratively, at a 3.5% cap rate every S$100,000 of annual NOI corresponds to about S$2.86 million of value. Small improvements in retention or leasing therefore matter at portfolio scale. These figures are illustrative only.
What PrimeScents gives REIT managers
An amenity managed like an asset. Applied through scenting for REITs and landlords and portfolio scenting.
One signature scent across the portfolio
A specification standard for each building type
A single programme manager
Reporting for asset and property managers
Bringing scent into portfolio management
A staged approach.
Pilot
Start with one flagship asset and review the result.
Standard
Set the signature scent and specification standard for the portfolio.
Roll-out
Extend asset by asset under one programme.
Frequently asked questions
1. Does scenting increase NOI?
We make no direct claim. Scent supports the experience that leasing and retention depend on, and those drive NOI.
2. Can you work across several REIT assets?
Yes, through portfolio scenting.
3. How is the programme reported?
Through service records and periodic reviews for each asset.
4. Can each asset have its own scent?
Assets can share one signature or have their own. Either way, no scent is shared with another client.
5. Is the 3.5% cap rate a forecast?
No. It is an illustrative input. Use your own valuation assumptions.
6. Where can I read more?
Get started
Start with a flagship asset
Request a site assessment and a pilot proposal for one asset.