Why PrimeScents
A scent that signals your tier
A signature fine fragrance, never a catalogue scent shared with malls, gyms or washrooms.
Engineered coverage
Specified by zone, air volume and airflow so the experience is even throughout.
Fully managed by Equal Strategy
We install, refill, calibrate and service everything. A client never touches a diffuser.
Your headquarters, expressed in every space
A corporate headquarters is the clearest expression of a company’s brand. Clients, partners and new hires all form a view of the organisation the moment they arrive.
PrimeScents creates a signature scent for your organisation and deploys it through reception, client floors and workspaces, so the headquarters feels like your brand in every space. Singapore hosts many regional headquarters, where one space has to represent a brand to the whole region. Explore our commercial scenting services in Singapore.
Client experience and employer brand
Scent shapes how visitors remember a place and how people feel about where they work. A signature scent, used consistently, becomes part of the identity of the headquarters. Corporate scent branding across headquarters and regional offices keeps one identity wherever clients meet you.
What PrimeScents brings to headquarters
A brand experience that people remember.
A signature scent for your organisation
Consistency from reception to client floors
Calibrated for spaces occupied all day
No workload for your workplace team
How we work with headquarters
We plan around your brand and your workplace.
Brand and workplace brief
We learn your brand and how the headquarters is used.
Signature scent and zoning
We create your scent and set intensity for each area.
Managed programme
We install and manage every diffuser on schedule.
Frequently asked questions
1. Can our scent reflect our brand values?
Yes. The signature scent brief starts with your brand.
2. Can it extend to our regional offices?
Yes. Portfolio scenting keeps one scent consistent across sites.
3. Is it suitable for working floors?
Yes, at low intensity. Most programmes focus on arrival and client areas.
4. Who manages the diffusers?
Equal Strategy’s technicians handle every refill, adjustment and repair. A client never touches a diffuser.
5. Will our building share a scent with anyone else?
No. Every client has its own signature scent. Since 2006, no two Equal Strategy clients have ever shared a scent.
6. Are the fragrances safe for occupied spaces?
All PrimeScents fragrances are made to IFRA standards and are alcohol-free, with intensity calibrated for all-day occupation. California-compliant formulations are available on request.
Get started
Make your headquarters unmistakably yours
Request a site assessment for your headquarters.