Who we are
The corporate real estate scenting service of Equal Strategy
PrimeScents designs and manages signature scent programmes for Singapore’s premium commercial buildings. It is the scenting service of Equal Strategy, Singapore’s sensory branding consultancy since 1998, which has scented large commercial spaces for leading brands since 2006.
2006
Scenting commercial spaces since
0
Scents shared between clients
2007
DROM partnership since
Our values
Fine fragrance, engineered and fully managed
Four principles guide every PrimeScents programme.
Exclusivity
Every client has its own signature scent, never shared.
Restraint
Scent should be noticed, never announced.
Engineering
Coverage specified by zone, air volume and airflow.
Accountability
We manage everything. A client never touches a diffuser.
Our process
From site assessment to a managed service
Every programme follows the same disciplined stages.
Our people and partners
Behind every PrimeScents programme
PrimeScents combines Equal Strategy’s sensory branding expertise with DROM’s perfumery and our own technical service team.
Get started
Is your building sending the right signal?
Request a site assessment and a lobby scent tier audit for your building.
