Why PrimeScents
Fine fragrance, never air care
Every PrimeScents building has its own signature scent, created with DROM, the fine fragrance house we have worked with since 2007.
Engineered for the space
Coverage is specified by zone, air volume and airflow, so the scent is the same wherever a visitor stands.
Fully managed by Equal Strategy
We install, refill, calibrate and service every diffuser. A client never touches a diffuser.
One signature, consistent across every site
Any organisation with more than one site needs the same standard everywhere: banks with branches, companies with headquarters and regional offices, hotel groups, and landlords with several buildings. When each site is scented by a different supplier with a different fragrance, there is no consistent identity and no single point of accountability.
PrimeScents runs multi-site programmes under one signature scent, one specification standard and one programme manager, with consolidated reporting across every location. Owners and REITs should also see scenting for REITs and landlords. We roll out programmes across Singapore, from CBD towers and business parks to suburban branches, as part of our commercial scenting in Singapore.
Built for asset and portfolio managers
Portfolio scenting gives asset managers a consistent amenity across buildings, a single service relationship and reporting they can take to investors. Read the REIT investor view. Centralised scenting management keeps scent consistency across sites, whether you run five branches or a portfolio of buildings.
What portfolio scenting delivers
Consistency and accountability across every building. Read about PrimeScents.
One signature scent across the portfolio
A specification standard applied to every site
A single programme manager
Consolidated reporting and regular reviews
How we run a portfolio programme
Portfolio programmes are rolled out in a planned sequence.
Portfolio review
We review each asset, its spaces, systems and current scenting, and agree priorities.
Signature and standard
We create the signature scent and a specification standard for every building type in the portfolio.
Roll-out and management
We roll out asset by asset and manage every site under one programme manager.
Frequently asked questions
1. Can different buildings have different intensities?
Yes. The scent stays the same, but intensity and equipment are specified for each building.
2. Can a portfolio include offices and retail podiums?
Yes. Each space type is specified separately under the same signature scent.
3. How is service managed across many sites?
Through one programme manager and a single service schedule, with reporting for every site.
4. Is a signature scent included?
Yes. Every PrimeScents programme includes a signature scent created for the client alone.
5. Who maintains the equipment?
Equal Strategy’s technicians. A client never touches a diffuser.
6. How do we begin?
Request a site assessment for one or more assets and we will propose a roll-out plan.
Get started
Bring consistency to your portfolio
Request a site assessment and we will propose a programme across your buildings.