Why PrimeScents
Fine fragrance, never air care
Every PrimeScents building has its own signature scent, created with DROM, the fine fragrance house we have worked with since 2007.
Engineered for the space
Coverage is specified by zone, air volume and airflow, so the scent is the same wherever a visitor stands.
Fully managed by Equal Strategy
We install, refill, calibrate and service every diffuser. A client never touches a diffuser.
Even scent across large commercial spaces
Large spaces defeat ordinary diffusers. Atriums, double-height lobbies, podium levels and open-plan floors have air volumes that a single unit cannot fill evenly, so the scent is strong in one place and absent in another.
PrimeScents specifies scent for large spaces the way an engineer specifies cooling: by air volume, airflow and use. We combine HVAC-integrated and standalone cold-air diffusion so the fragrance is consistent across the whole space, at any scale. Equal Strategy’s work includes the ballroom at The Ritz-Carlton, Millenia Singapore, and 50,000 sq ft of exhibition space at Marina Bay Sands for BMW World Singapore. Singapore’s newer towers and integrated developments often feature double-height lobbies and atriums, where air volume, not floor area, decides the specification. Explore our commercial scenting in Singapore.
Why size changes the approach
Fragrance disperses with the air. In a large space, ceiling height, air changes and the position of supply and return vents decide where scent travels. We design for those conditions, then calibrate on site until coverage is even. Professional scent diffusion at this scale relies on scent zoning: dividing the space into zones and calibrating each one.
What large-space scenting delivers
A consistent experience from the entrance to the furthest corner. Delivered through cold-air diffusion. Compare HVAC and standalone diffusers. See how scent coverage is calculated.
Coverage specified by air volume, not guesswork
A mix of HVAC and standalone diffusion where needed
Restrained intensity that avoids olfactory fatigue
Ongoing calibration as use of the space changes
How we scent large spaces
Large spaces need measurement before fragrance.
Measure the space
We record floor area, ceiling height, air volume, ventilation and the routes people take through the space.
Design the coverage
We plan diffusion points and capacities so every zone receives the same intensity.
Calibrate and manage
After installation we test across the space, adjust, and keep it calibrated through our managed service.
Frequently asked questions
1. What size of space can PrimeScents cover?
There is no fixed limit. We have scented spaces from compact lift lobbies to the ballroom at The Ritz-Carlton, Millenia Singapore, and 50,000 sq ft of exhibition space at Marina Bay Sands for BMW World Singapore. For BMW World, the exhibition space was scented in under five minutes.
2. What is cold-air diffusion?
A method that turns fragrance oil into a fine dry mist without heat or water, so the full fragrance is released evenly. Read how cold-air diffusion works.
3. How do you avoid the scent becoming overpowering?
By spreading diffusion across several points at lower intensity rather than one strong source, and by scheduling output to match occupancy.
4. Can large spaces have a signature scent?
Yes. Every PrimeScents programme includes a signature scent created for your building with DROM.
5. Does humidity in Singapore affect fragrance?
Heat and humidity change how fragrance performs. We formulate and calibrate for air-conditioned tropical conditions.
6. Who looks after the system?
Equal Strategy’s technicians. A client never touches a diffuser.
Get started
Make a large space feel considered
Request a site assessment and we will measure your space and design coverage that is even from end to end.