Why PrimeScents
A scent that signals your tier
A signature fine fragrance, never a catalogue scent shared with malls, gyms or washrooms.
Engineered coverage
Specified by zone, air volume and airflow so the experience is even throughout.
Fully managed by Equal Strategy
We install, refill, calibrate and service everything. A client never touches a diffuser.
Scent as part of the asset, not a consumable
For REITs and landlords, every amenity is judged by what it does for occupancy, rent and value. Scent is usually bought as a facilities consumable, chosen on price and left to a cleaning or hygiene contractor. That is why so many premium assets smell basic.
PrimeScents treats scent as part of the asset: a signature fragrance and an engineered, managed programme that supports the building’s positioning in its submarket. Singapore’s REIT market is one of the largest in Asia, and its landlords report closely on occupancy, rental reversions and asset enhancement. See our commercial scenting in Singapore.
Built for asset enhancement thinking
A building is valued on its net operating income divided by the market cap rate. Anything that supports leasing and retention supports value. Scent in asset enhancement initiatives and the cost of tenant churn explain how. A scent that fits the building supports its premium; one that does not works against it. See the cost of the wrong scent. For landlords, commercial property scenting becomes part of the building specification, managed consistently across every asset.
What PrimeScents brings to REITs and landlords
An amenity that supports the asset’s story. Learn how to measure the impact of scent.
A differentiated arrival experience
One standard and one scent across the portfolio
A single accountable service partner
Reporting for asset managers
How we work with REITs and landlords
Programmes are planned at asset and portfolio level.
Asset review
We review the building or portfolio and agree where scent will make the most difference.
Programme design
We create the signature scent and specify coverage for each asset.
Roll-out and reporting
We roll out, manage service and report to asset and property managers.
Frequently asked questions
1. Will scenting increase our rents?
We do not promise a rent uplift. Scent supports the experience that leasing and retention depend on. Our asset value guide explains the mechanics.
2. Can you scent a whole portfolio?
Yes. Portfolio scenting keeps one signature scent and one standard across every asset.
3. Can scent be part of an AEI?
Yes. Lobby and arrival upgrades are a natural place to specify scent alongside lighting, finishes and art.
4. Who manages the diffusers?
Equal Strategy’s technicians handle every refill, adjustment and repair. A client never touches a diffuser.
5. Will our building share a scent with anyone else?
No. Every client has its own signature scent. Since 2006, no two Equal Strategy clients have ever shared a scent.
6. Are the fragrances safe for occupied spaces?
All PrimeScents fragrances are made to IFRA standards and are alcohol-free, with intensity calibrated for all-day occupation. California-compliant formulations are available on request.
Get started
Add scent to your asset strategy
Request a site assessment for one asset or your whole portfolio.