Why PrimeScents
A scent that signals your tier
A signature fine fragrance, never a catalogue scent shared with malls, gyms or washrooms.
Engineered coverage
Specified by zone, air volume and airflow so the experience is even throughout.
Fully managed by Equal Strategy
We install, refill, calibrate and service everything. A client never touches a diffuser.
Trust, discretion and a considered client experience
Banks and financial institutions are judged on trust. Clients notice whether a branch, private banking floor or headquarters feels calm, precise and cared for. Scent shapes that impression before a word is spoken.
PrimeScents creates signature scents for financial institutions and runs them with the discretion and reliability those environments require. Equal Strategy’s work in the sector includes HVAC and fan coil integration across brand floors for Standard Chartered. As a financial centre, Singapore’s banks compete for clients on experience as much as on service. It is a sector at the centre of our commercial scenting in Singapore.
A consistent signature across branches and floors
Financial brands operate many spaces. One signature scent, applied consistently, reinforces the brand from the lobby to the private client suite. This is private banking scent branding: the same signature in the lobby, the banking hall and the private client suite.
What PrimeScents brings to financial institutions
Client spaces that feel as trusted as the brand. See our clients and heritage.
A signature scent that expresses the brand
Subtle intensity for client suites and meeting rooms
Consistency across branches and floors
Discreet, scheduled service
How we work with financial institutions
We work within your security and facilities procedures.
Assessment
We review client areas, ventilation and access requirements.
Signature scent and specification
We create your scent and specify each zone.
Discreet managed service
We service on agreed schedules and within your security procedures.
Frequently asked questions
1. Have you worked with banks?
Yes. Equal Strategy’s published work includes Standard Chartered, with HVAC and fan coil integration across brand floors.
2. Can you work within our security procedures?
Yes. We schedule access and service in line with your facilities and security requirements.
3. Can private client floors have lower intensity?
Yes. Each zone is calibrated separately.
4. Who manages the diffusers?
Equal Strategy’s technicians handle every refill, adjustment and repair. A client never touches a diffuser.
5. Will our building share a scent with anyone else?
No. Every client has its own signature scent. Since 2006, no two Equal Strategy clients have ever shared a scent.
6. Are the fragrances safe for occupied spaces?
All PrimeScents fragrances are made to IFRA standards and are alcohol-free, with intensity calibrated for all-day occupation. California-compliant formulations are available on request.
Get started
A client experience worthy of trust
Request a site assessment for your branch, client floor or headquarters.