Why PrimeScents
A scent that signals your tier
A signature fine fragrance, never a catalogue scent shared with malls, gyms or washrooms.
Engineered coverage
Specified by zone, air volume and airflow so the experience is even throughout.
Fully managed by Equal Strategy
We install, refill, calibrate and service everything. A client never touches a diffuser.
Arrival, lifts and corridors with a signature of their own
Hotels were among the first buildings to use scent as part of their identity. Guests remember how a hotel smells long after they have left. Many hotels still rely on catalogue fragrances that guests have smelt in other hotels, malls and spas.
PrimeScents creates a signature scent for your hotel and runs it through the lobby, lifts and corridors with engineered, even coverage. Equal Strategy’s published work in hospitality includes Hilton DoubleTree Surabaya, scenting the lobby, reception and lifts. In a city with as many international hotels as Singapore, a signature scent helps guests tell yours apart. Hotels are one sector within our commercial scenting in Singapore.
A scent guests associate with you alone
A signature scent is never shared with another client, so it becomes part of your hotel’s identity rather than a fragrance guests recognise from elsewhere. A hotel lobby scent is planned like any other zone: matched to the space and calibrated for even coverage.
What PrimeScents brings to hotels
An arrival guests remember.
A signature scent for your hotel
Even coverage in lobby, lifts and corridors
HVAC integration where suitable
Managed refills and servicing
How we work with hotels
Programmes are planned around the guest journey.
Guest journey review
We follow the guest from drop-off to room corridor.
Signature scent and specification
We create your scent and specify each zone.
Managed service
We install and maintain every diffuser on schedule.
Frequently asked questions
1. Have you scented hotels?
Yes. Equal Strategy’s published work includes Hilton DoubleTree Surabaya.
2. Can the scent be sold to guests?
Talk to us about retail extensions of your signature scent.
3. Can corridors be scented?
Yes, often through the air system.
4. Who manages the diffusers?
Equal Strategy’s technicians handle every refill, adjustment and repair. A client never touches a diffuser.
5. Will we share a scent with anyone else?
No. Every client has its own signature scent. Since 2006, no two Equal Strategy clients have ever shared a scent.
6. Are the fragrances safe for occupied spaces?
All PrimeScents fragrances are made to IFRA standards and are alcohol-free, with intensity calibrated for all-day occupation. California-compliant formulations are available on request.
Get started
Give guests an arrival to remember
Request a site assessment for your hotel.