The scent guide
What your building smells like, and why it matters
A guide for building owners and occupiers: what fine fragrance is, how scents differ, how they are matched to a building and its brand, and how they shape the way people feel about a property and its value.
What is fine fragrance?
Start here
Read in order, these six guides explain why the scent of a building is a decision about its quality.
1. What is fine fragrance?
The perfumer’s art, and why it is different from air care.
2. Fine vs functional fragrance
Why so many commercial buildings smell basic.
3. Scent tiers
Functional, catalogue and fine fragrance, and what each says about a building.
4. Top, heart and base notes
How a scent is experienced in layers, from arrival to lasting backdrop.
5. Cross-modal congruence
Matching scent to a building’s materials, light and brand.
Why it matters
How scent shapes people and value
The effect of scent on a building, from behaviour to perceived value.
Behaviour
How scent influences behaviour in a building.
Value
How scent signals quality and value to tenants and visitors.
Emotion and memory
Go deeper
Composition
Creation
Delivery
Delivery
Safety
Basics