Key points
Created for one client
Every signature scent is made for a single building or organisation.
With DROM since 2007
Composed with DROM, the fine fragrance house we have partnered with since 2007.
Never shared
Since 2006, no two Equal Strategy clients have ever shared a scent.
How a signature scent is created
A signature scent is designed, not chosen from a catalogue. It begins with an understanding of the building: its architecture, materials, light, occupiers and the impression it should make. That understanding is translated into an olfactory brief that perfumers can work from.
Equal Strategy has created signature scents since 2006, working with DROM’s perfumers since 2007. Every scent is unique to its client, and every one is deployed and maintained through a fully managed programme.
From brief to building
Concepts are evaluated in the space itself, not only on a blotter. A scent that is beautiful in a bottle can behave differently in a large, air-conditioned lobby, so testing in situ is part of the process.
What the brief covers
A good brief describes the building, not just a smell. Applied through signature scent for buildings.
The building’s design and materials
Who uses it and what they should feel
The brand and positioning of the owner or occupier
Practical factors: space, airflow and climate
The process
Three stages, refined until the scent is right.
Brief and direction
We build the olfactory brief and agree a direction, often across two or three fragrance families.
Composition and refinement
DROM composes concepts. We test them in the building and refine.
Approval and deployment
The approved scent becomes yours alone and is deployed through your programme.
Frequently asked questions
1. How long does it take?
It depends on the brief and the number of refinements. We agree a timeline at the start.
2. Who owns the scent?
The signature scent is exclusive to the client. We discuss ownership terms in your proposal.
3. Can we smell options before deciding?
Yes. Concepts are presented and tested before approval.
4. Is a signature scent included in every tier?
Yes. Every PrimeScents programme has its own signature scent.
5. Can the scent be used beyond the building?
Many clients extend their scent to other sites. Ask us about other applications.
6. What is DROM?
A fine fragrance house founded in Germany. Equal Strategy has partnered with DROM since 2007.
Get started
Begin your building’s signature scent
Request a site assessment and we will start the brief.