Why PrimeScents

Why PrimeScents

The scenting partner Grade A buildings choose, and keep

Most commercial buildings are scented with a catalogue fragrance from a corner diffuser. PrimeScents gives your building a fine fragrance of its own, engineered to the space, matched to its design and fully managed, from a team that has scented large commercial spaces for leading brands since 2006.

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Marina Bay skyline at night, Singapore

Six reasons owners choose PrimeScents

Each one is something a catalogue scent supplier, hygiene contractor or equipment seller cannot offer.

A scent that is yours alone

Every client has its own signature fine fragrance. Since 2006, no two clients have ever shared a scent.

Fragrance bottle with white flowers
How signature scents work

Matched to your building

Cross-modal congruence matches scent to your materials, light and brand: Equal Strategy’s method since 1998.

Marble and timber reception lobby
Cross-modal congruence

Engineered coverage

Specified by zone, air volume and airflow, from compact lobbies to 50,000 sq ft of exhibition space, so the scent is the same wherever a visitor stands.

Large open lobby lounge with floor-to-ceiling windows
Engineered coverage

You never touch a diffuser

Equal Strategy installs, refills, calibrates and services everything. No workload for your team.

Marina Bay Sands by day
How it works

Built around asset value

Every programme is designed to support leasing, retention and the value of the asset.

Marina Bay waterfront with office towers
Scent and asset value

Proven since 2006

Scenting large commercial spaces since 2006, with signature scents unchanged since 2007.

Office meeting space with a city view
Clients and heritage

The alternatives

How other approaches compare

Buildings in Singapore are usually scented in one of three other ways. Each has its place; none is built for a Grade A asset. A scent that fits the building supports its premium; one that does not works against it. See the cost of the wrong scent.

Hygiene contractor add-on

Functional air care alongside washroom services. One flat note that reads as cleaning, not as a premium building.

Catalogue or subscription supplier

Library fragrances shared across many venues, often in client-refilled units. Pleasant, but your building smells like everywhere else.

Equipment seller

A diffuser in a box. You choose the oil, install it and refill it. Coverage and quality are left to chance.

The PrimeScents difference, in short

What you get that no other approach provides.
Signature scent detail

Exclusive

Signature scent

“A fine fragrance created for your building and never shared with another client.”
Fine fragrance detail

Congruent

Since 1998

“Scent designed to match your architecture, materials and brand.”
Fragrance bottle detail

Layered

Fine fragrance

“A crisp first impression, a defined character and a lasting backdrop, not one flat note.”
Perfumer evaluating a fragrance

Managed

Equal Strategy technicians

“Every refill, adjustment and repair is ours. A client never touches a diffuser.”
Singapore CBD skyline detail

Valuable

Asset focus

“Losing one tenant costs more than a scenting programme. See the cost of tenant churn.”
Fragrance materials detail

Proven

Since 2006

“Bank of Singapore and DBS have kept the same signature scent since 2007.”